SB360 and Hilco Merchant Resources Closing All 261 Charming Charlie Stores

CHICAGO, Illinois – July 13, 2019 – CHARMING CHARLIE will begin offering huge discounts at their closing sales today. The jewelry and accessories retailer filed for Chapter 11 bankruptcy Thursday, July 11, 2019 with plans to close all of their 261 stores in 38 states.

Charming Charlie shoppers will find significant price reductions of 20-50% off original prices with an extra 20% off the lowest ticketed price of clearance merchandise. Customers will be able to take advantage of these tremendous savings on a full selection of jewelry, clothing, handbags, accessories home décor and so much more! The sale features great deals across all stores, all products and all departments just in time for back to school shopping.

The store closing sales are being conducted by a joint venture consisting of Hilco Merchant Resources and SB360 Capital Partners. A spokesperson for the consortium said “Customers are encouraged to shop their local Charming Charlie store to purchase their favorite styles at discounted prices. These stores are well known for offering a wide array of women’s apparel and fashion accessories, beauty, gifts and more, all ingeniously arranged by color; making that perfect look fun and easy to find. We encourage customers to shop early to take advantage of the best selection of products. Given the popularity of this brand and the compelling discounts, we expect merchandise to sell very quickly.”


About Charming Charlie: Charming Charlie is a Houston-based specialty retailer focused on fashion jewelry, handbags, apparel, gifts and beauty products. Charming Charlie brings value to their customers by providing them with high quality, style and a broad assortment of fashion product at affordable price points.  The company currently operates 261 stores in the United States.

About Hilco Merchant Resources, LLC: Hilco Merchant Resources ( provides a wide range of analytical, advisory, asset monetization, and capital investment services to help define and execute a retailer’s strategic initiatives.  Hilco Merchant Resources’ activities fall into several principal categories including acquisitions; disposition of underperforming stores; retail company or division wind downs; event sales to convert unwanted assets into working capital; facilitation of mergers and acquisitions; interim company, division or store management teams; loss prevention; and, the monetization of furniture, fixtures and equipment.  Additionally, HMR now includes among its subsidiaries the nation’s premier fixture and equipment liquidation firm, Hilco Fixed Asset Recovery (, an innovative sale locater website called Shop Genius (,  as well as the popular online retail and daily deal e-commerce company, Deal Genius, LLC (  Hilco Merchant Resources is part of Northbrook, Illinois based Hilco Global (, one of the world’s leading authorities on maximizing the value of business assets by delivering valuation, monetization and advisory solutions to an international marketplace.

About SB360 Capital Partners, LLC SB360 Capital Partners (, a Schottenstein Affiliate, helps businesses manage change, restructure assets, and turn around dwindling profitability. SB360 makes equity investments to infuse capital for growth opportunities, fund turnarounds, and provide liquidity to businesses experiencing change. SB360 acquires assets of all types including inventory, fixed assets, intellectual property, real estate, and complete business units. The firm’s asset disposition services range from providing guaranteed asset value recovery to acting as a liquidation consultant. Additionally, SB360 has entities engaged in real estate advisory, commercial real estate investment, and the operation of the SBC Logistics Asset Recovery Center in Columbus. The principals of SB360 hold extensive commercial interests in national retail and wholesale operations; internationally recognized consumer brands; commercial, residential, and industrial real estate properties; and financial service operations.