Siegfried A. Schaffer Profile

Siegfried A. Schaffer

Chief Operating Officer

Siegfried Schaffer is the Chief Operating Officer of SB360 Capital Partners. He is responsible for transaction execution and has oversight of all financial and operational aspects of the firm. Siegfried is engaged in all aspects of structuring unique client solutions, developing target and working financial models, and providing project management expertise for client companies.

Siegfried spent more than 15 years with a predecessor company, SB Capital Group, LLC in New York, where he was a Principal responsible for the firm’s transaction origination as well as direct and high level transactional oversight. During his tenure, Siegfried held senior positions in a variety of SB Capital owned entities. These operating units crossed all business groups and included executive positions in brand development for new and acquired brands, and financial, operational, and merchandising roles in numerous retail and wholesale entities.

Siegfried’s experience has given him a keen perspective on all retail fronts: mass merchandisers; department stores; specialty stores; and, outlet and popup locations. A short list of some of the well-known names Siegfried has been directly involved with from an executive level perspective include Circuit City, Borders Books, Fashion Bug, Ace Hardware, Fortunoff, Gottschalks and Kenneth Cole.

Siegfried received his Bachelor of Science in Accounting from Bryant University.

“Ziggy has been involved in every aspect of this business. He’s held executive positions in brand development as well as financial, operational, and merchandising roles in owned retail and wholesale entities. Ziggy knows the intricacies of every project and he uses those complexities as an advantage to benefit all stakeholders.”

-Jay Schottenstein

SB360 Capital Partners Promotes Siegfried Schaffer to COO

BOSTON, Massachusetts – SB360 Capital Partners, LLC, one of North America’s leading asset realization and merchant banking firms, has announced leadership changes to empower its continued rapid growth and deliver strategic results for its clients. Aaron S. Miller has been named the firm’s new President, and Siegfried “Ziggy” Schaffer has been appointed Chief Operating Officer. To coincide with these appointments, Stephen G. Miller and Scott H. Bernstein have moved into Co-CEO roles and Jay Schottenstein remains Chairman. They will continue to assist Aaron and Ziggy in their new roles.

Ziggy Schaffer’s new role as Chief Operating Officer will provide consistency of execution with each transaction. Ziggy’s long career with SB360 and its predecessor companies has been marked by the successful execution of projects across many of SB360’s business groups.

Natural Disasters, Terrorism, Trade Wars, and Pandemics – and Yet, Retail Persists

The following article was penned by SB360’s Aaron Miller and Siegfried Schaffer for the Journal of Corporate Renewal.

First came subprime mortgages, the ensuing financial crisis, and the Great Recession. Then predictions came of a retail apocalypse caused by the Amazon effect. Despite years of grim headlines predicting the demise of traditional brick-and-mortar stores, retailers have continued to find ways to adapt, evolve, and even thrive. But the shock brought on by the spread of COVID-19 poses the greatest threat to storefront retail seen in generations.

There will be no easy path forward for retailers as life as they’ve known it has fundamentally changed, at least for the foreseeable future. Surely lessons and strategies learned from the Great Recession are being put to good use as retailers hunker down during this time of uncertainty.